Great Choices Equal Great Responsibility

What's that phrase from that superhero movie, "With great power comes great responsibility?" I think I quoted it wrong the other day and in doing so might have created a quote that I like equally well: "With great choices come great responsibility". I don't mean "great" as in "wonderful" I mean great as in "a lot" (whether or not this is grammatically correct I'm not sure but just roll with me on this for the next three-hundred words or so, ok?).

Life is full of choices more so now than at any time in human history. While I don't have time to cite any study quoting this, all you need to do is take a look around you. Remember when it was just chicken or beef? Well, now you have your choice of chicken, beef, steak, organic beef, kobe style beef, free range chicken, fish, etc. Want a wedding ring? You can choose palladium wedding bands, gold ones, silver ones, titanium, tungsten, etc. And we won't even mention pizza toppings. Technology has given us more options and corporations are tripping over themselves to give them to their customers.

And I believe this is a good thing. I know there is a movement now-a-days to say that "Choices are bad and things were easier back then". And while choices might make ordering a burger a bit harder than it was ten years ago, these choices have also given consumers an upper hand. Competition is good for a marketplace as it drives down prices because customers have so many choices. If you don't like the way a place cuts your hair you can always go to the one down the street. This means that quality improves and so does customer care.

Also, lets face it, choices are nice even if they can lead to some confusion. The great responsibility comes from knowing what you are choosing and being educated enough to make that decision. Having thirty types of washers to choose thing is a good thing, it just means that you have to do a little more research.

It's true that there are tradeoffs. Some choices cost more (ever seen how much it is to buy organic beef at the store, geez), but you can always choose not to buy them. If you're not comfortable buying a palladium wedding ring because you're not familiar with it, you can always buy the gold one. It's all the customer's choice.

As technology evolves more choices will come with it. It's time to get on the bus and embrace the responsibility that these new choices give us. Of course, you have your choice of what bus you can take and whether you want coach or first class, and for an extra $10 you can get unlimited snacks. Your choice.

About the Author

Kimberly Green is sometimes in awe of the beautiful available for men today.

Author (catwomanseven). Submitted on Fri, 4 Jun 2010 Time: 6:17 PM

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