Choosing Printing and Graphic Design Services - Tips from an Expert

For many business owners, finding the right service providers and in essence, "partners" in your business can be a challenge. Maintaining a competitive edge and operating an effective business requires the help of various experts in their field, whether it is a web professional, accountant, graphic designer or printing service. You can Google various businesses and take a chance that you'll end up working with someone reputable, or work with businesses that come to you by referral.

The printing and graphic design services you choose for your business can literally make or break your marketing campaign. Matt Blanton, President of Printing Solutions Az in Phoenix, Arizona, has built his business on referrals and explains the importance of relationship-building. "We turn a good product, but at the same time, it's not really about that," Blanton says. "There's a consistency in our product and people expect that, but it's really about knowing that when they send it to us, there's integrity." With over 90% of his business coming from referrals, Blanton advises those looking for printing services to focus on companies that place value on every client interaction.

Another crucial element in your printed products is design, according to Blanton. Printing Solutions hires experienced designers with a fresh viewpoint. "They've spent a lot of time honing their skill and they're very passionate about what they do," he says of the design team at Printing Solutions. "You really have to be innovative, and I think they capture that." The graphic designers at Printing Solutions are called upon by clients to use their talent to create branding from scratch and to rejuvenate tired marketing pieces.

A great printer can also recommend effective marketing strategies for a business, using branding and printed materials. Blanton says the hot commodity in print marketing right now is the door hanger. "It costs 60% less to distribute door hangers than it does to mail," Blanton points out. Think of having your targeted prospect's undivided attention while they walk to the door and remove the door hanger. As a stand-alone piece, a well-designed door hanger packs a punch. "There's a big difference in the 2 or 3 seconds you get when somebody's taking the door hanger off versus them sifting through their mail, which is often a negative thing because it's full of bills," Blanton explains.

Printing services can specialize in a few key products that really provide value, rather than trying to cover every base with average products. Printing Solutions has expertise in several areas, one of which is Silk Lamination for business cards, brochures and postcards. The unique finish is very popular with Printing Solutions' customers, and is highly recommended by Blanton. "We have two or three key products we can recommend that will help somebody stand out without having to spend an arm and a leg," Blanton shares.

Take it from an expert. When looking for printing and graphic design services for your business, remember that a great graphic design is crucial. Add expertise in quality products that will make a great impression and a business built on referrals and integrity. Blanton sums it up by saying, "We have a character that says we're going to do what we say we're going to do. As simple as that is, it's really hard to find."

Printing Solutions Az
8281 E. Evans Rd. #104
Scottsdale, AZ 85260
602-682-8059
orders@printingsolutionsaz.com
www.printingsolutionsaz.com
Fax:480-522-1700
Printing Solutions Az

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Printing Solutions Az

Author (Lucywo). Submitted on Wed, 2 Mar 2011 Time: 6:10 AM

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