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Tag Heuer Creates Unique Photography Art-Book The TAG Heuer Company has continuously maintained close links to the field of professional motor sports and Grand Tourisme. Replica Watches To commemorate its legacy and provide support to children around the world, the brand has partnered with Save the Children, the independent charity for children fighting for the rights of children in more than 100 countries. TAG Heuer has initiated the “Dream Machines driven by Generous Hearts” project that started in the form of an one-of-a-kind photo exhibition and charity event that paid tribute to the very special relationship between famous men and women and the ‘dream machines’, the essence of Avant-Garde style, GT cars inspiring them. TAG Heuer has invited a group of men and women of different cultures to take part in the project. tag heuer Replica The participants posed alone as well as with the ‘dream machines’ giving power to their passion for driving. The photos will be used for creating photography art-book in a limited edition. The most famous and talented people from the world of Sports, Arts, and business came from over 20 countries, having contributed their time and creative resourcefulness. TAG Heuer will donate all the proceeds received from the book sale for sponsoring Save the Children’s international recreational and sports projects. Thus with help of the brand’s project more children will get an opportunity to learn, play and develop. The scope of the TAG Heuer project, the prestige and repetition of the people involved generated a lot of energy, enthusiasm and interest along with the great resources deployed, resulting in remarkable international effort. tag heuer aquaracer Replica The TAG Heuer project united such prominent racing personalities as Sebastien Bourdais, Fernando Alonso, David Coulthard, Lewis Hamilton,and Mattias Ekstrom, as well as sportsmen, musicians, actors, business leaders and writers coming from around the world. All these people shared one thing in common – a strong addiction to Avant-Garde GT cars and engines. The company’s Honorary Chairman Jack Heuer has been paired with the car of his dreams, a Porsche Carrera. TAG Heuer President & CEO Jean-Christophe Babin has been featured with his own automobile, a luxurious Ferrari 456 GT. On the list of other celebrities that participated in this interesting project you will find Jamiroquai singer Jay Kay matched up with a Ferrari Enzo, while James Bond movie star Timothy Dalton has posed with a Ford GT 40 Limited Edition. The Federation of the Swiss Watch Industry (FH) has recently voted by handsome majority for strengthening criteria for the ‘Swiss Made’ label. According to the secret ballot, there were 52 votes ‘for’ and 8 ‘against’ reinforcing of the federal law on the ‘Swiss Made’ label featured by watches. tag heuer carrera Replica The brand name is one of the major factors implying the product’s quality and prestige in watchmaking, while the ‘Swiss Made’ label holds the second position by its importance. It is used as a valuable distinction that should not disillusion the customers. ‘Swiss Made’ indicates the watch’s origin and serves as the customer’s guidance when he is making his choice. At the moment, ‘Swiss Made’ is basically relevant only to watch movements whereas customers acquire a finished timepiece. In fact, in 1992 the watch industry witnessed two amendments to the law specifying that the casing-up and final inspection must be carried out in Switzerland, but it almost did not change the situation. The reinforcement of the Swiss Made label is expected to cause supply problems. It will require several years and suppliers, the same as watch brands, will have to adapt to the new criteria. The leading watch companies, with their weight within the Federation of the Swiss Watch Industry equal to their presence in the watchmaking market, had already supported the idea of stricter criteria. tag heuer link Replica The provisions voted by the assembly are relevant to both the timekeeping mechanism and the finished watch. The new project has suggested a value criterion for finished watches. So, what are the basic rules for the Swiss-Made mechanical watches to be worth featuring the ‘Swiss made’ label, according to the new ordinance? Consider the following: the Swiss-Made mechanical watch must have at least 80 percent of its production cost relevant to operations conducted in Switzerland. For electronic watches, the rate makes up 60 percent. the watch’s technical construction and prototype development must be fulfilled in Switzerland. Production cost does not include raw materials, gems and batteries. under the old ordinance, 50 percent of the movement’s value must be relevant to Swiss-made parts. For the mechanical movements, the FH proposed to increase this proportion to a minimum of 80 percent, and to 60 percent for electronic movements. tag heuer monaco Replica Prior to the assembly, the International Watch Museum in La Chaux-de-Fonds held a special meeting devoted to the issue. One of the specialists present at the meeting mentioned that it is difficult for customers to tell the difference between Swiss, Made in Switzerland, Swiss Made, and Swiss manufacturers as there was a drift in the terms’ usage. For customers, ‘Swiss Made’ generally implies water-resistance, service and repair provided for a certain period of time. The majority of customers do not know how precisely to determine how much of their timepiece’s value is of the Swiss origin. Another participant of the meeting stressed that there should not be any doubts whether the Swiss production is able to meet the higher demands after reinforcing of Swiss-Made criteria. The industry will make new investments just as some companies that have already done it. The FH is ready to present its proposals to the federal authorities. It will be followed by negotiations with the European Union. TAG Heuer Formula 1 Replica At present time representatives of the watchmaking industry interested in the issue hope that Swiss Made will finally reflect quality worthy of the Swiss name.

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Author (swisswatchreplicas). Submitted on Mon, 24 Oct 2011 Time: 1:37 PM

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